Monthly parkers are the highest-LTV segment in any off-street operation. They are also the segment most operators under-invest in marketing for. Use this checklist to stand up a real monthly-parker acquisition motion in 30 days.
Set a target in contracts per facility per month, not portfolio-wide.
Channel mix: organic local search, property-manager referrals, and tightly scoped paid search.
Landing page essentials: rate, address, hours, amenities, and one CTA.
Lead capture: forms beat chat for serious monthly leads — track each as a separate event.
Retention is acquisition: a month-two check-in cuts monthly churn 30–45%.